INFRASTRUCTURE | LIGHTING | INTERACTIVE ARTWORK

The Studio was asked to add lighting to 55 acres of parking lot of a new development and create a self-guided experience into the property. Our solution was to gamifying the experience while creating brand love over 25 acres. 

We asked visitors to pump-the heart back to life using their iphones while they await a new future for the property. The interactive light program reached across 25 acres, showcasing the historic core of the property as the heart of Atlanta and home to the iconic terminal station. Visitors could control lights on the property in real time through their phones - just by showing a little love.